Our Philosophy

Initially launched as a charity project during Covid, Better Things started their first sock collaboration in 2021. Fans were able to support their favourite artist with a small and easy gesture. As the project was initiated to help artists through the lock down, we decided to end it as soon as life seemed to open up again. We were convinced it wasn’t necessary anymore as musicians were able to go on tour again and so things will turn for the good. So wrong we were!

Making money for artists is becoming harder and harder and it doesn’t look like the conditions within the music industry will change anytime soon. That’s why we decided to re-launch Better Socks as a long-term project. We are convinced that fans can become super fans and own the super-power to generate a living for their favourite musicians.